Apple and Microsoft both tried to out-announce each other this week, and most of what they revealed was of little value to sales professionals looking to boost their productivity. The two tech giants did, however, show some cool new devices that could offer more than just a little recreation to savvy salespeople.
Apple wants to rock your world
Apple announced a new line-up of its popular iPod media players, including upgraded versions of its nano and touch brands.
The nano now sports a larger 2-inch wide screen, with an internal accelerometer that switches automatically between landscape and portrait display modes (just like the iPhone and iPod touch devices), and either 8GB or 16GB flash storage capacities (at US$149 and $199, respectively). The nano case now comes in nine different colors of the rainbow, and is very thin and rounded at the edges.
The upgraded iPod touch still includes the revolutionary multi-touch interface of the iPhone (without the phone, of course), but also now features a thin stainless steel case, new hardware volume controls, a built-in speaker, an improved user interface design, and support for the new iTunes Genius feature (which provides you with recommendations for similar music to what you have on the device). Price varies by flash storage capacity: 8 gigabytes for US$229, 16GB for $299, and 32GB for $399 - all a $100 reduction off of previous pricing.
Microsoft’s got the blues, in a good way
Microsoft also announced a series of upgraded Zune media players.
The upgraded devices include increased storage capacity, a new WiFi music store, and improved software with music recommendations and pre-programmed theme channels.
The 120GB hard-drive storage Zune is now US$250, while the 16GB flash model is $199 and the 8GB model is $149.
Why should salespeople care about portable media players?
I use an Apple iPod Classic with an 80 gigabyte drive, and I love the highly intuitive interface. Having used other MP3 players in the past (including an iRiver, Creative Zen and ultra-horrible Dell Digital Jukebox), I fully appreciate the simple, straightforward way the iPod operates. In short, the other MP3 players were complex technical devices that played media, while the iPod is an easy-to-use media appliance. We also have an iPod Touch in use in my family, and I secretly envy my offspring who taunts me with her media player superiority at every opportunity.
Media players are certainly wonderful devices for recreation. I store over 3,000 songs on my iPod now, and have used it to watch movies and old TV shows, finding the small screen no barrier to enjoying the content, especially on long plane flights.
However, the potential for using media players such as the iPod or the Zune as a sales skills development tool is a newly emerging opportunity that sales professionals need to consider. Several sales training firms are now beginning to offer content for use in media players for “just in time” training and development. The “time shifted”, consume-it-when-you-want-it, flexible and easy to use designs of the iPod and Zune, in particular, make them an ideal platform for training mobile sales professionals.
Imagine you’re on the way to a big meeting with an executive buyer. Now imagine plugging your media player into your car stereo and listening to a quick summary of how best to manage an executive-level sales call. Sure, you may know most of this stuff already - but there’s nothing like a quick refresher to give your self-confidence an extra boost, right when you need it most.
I also use my iPod to listen to a wide variety of podcasts about sales best practices. Here is a sample of recommended audio show content for sales pros:
There are many others - search “sales” and “selling” on iTunes or the Zune Marketplace, and you’ll find many more useful sales-related podcasts.
Portable media players like the iPod and Zune enable sales pros to get useful content and carry it with them, to be consumed whenever they want. They are perfect just-in-time sales training and development platforms. If you are a sales pro, and you don’t have a portable media player yet, consider picking one up - you don’t really know what you are missing.
Tags: Apple, iPod, Media players, Microsoft, sales podcasts, sales training, Zune