Archive for the 'Podcast' Category

Oct 05 2008

Selling Geek podcast #14 - Dell Inspiron Mini 9

Published by Timothy Sullivan under Computers, Podcast, Review

 
icon for podpress  Selling Geek 014-Dell Inspiron Mini 9 [21:20m]: Play Now | Play in Popup | Download

The tech blog Engadget recently pronounced: “The age of the netbook has indeed, arrived.” According to an Amazon.com list of the best-selling computers, nine of the top ten systems sold in September 2008 were ultra-portable devices. Popular netbooks like the ASUS EeePC 900, HP 2133 Mini-Note PC, Acer Aspire One, MSI Wind and Lenovo IdeaPad S10 are all designed principally for accessing the Internet, managing email, browsing websites, instant messaging, running hosted applications and other connected tasks. Designed to be lightweight, compact, easy to carry and simple to operate, netbooks have emerged as an affordable option for Internet-connected professionals, which of course include most salespeople.

Dell Inspiron Mini 9Recognizing this accelerating trend, Dell has released their Inspiron Mini 9 netbook at comparatively low prices: US$349 for a model with 4 gigabytes (GB) of solid-state storage, $399 for 8GB and $449 for 16GB. Customers may select either the Ubunu Linux or Windows XP Home operating system to run on the Mini 9’s Intel Atom processor. The compact, lightweight unit weighs just less than 2.3 pounds, and features an 8.9-inch screen, all in a relatively tiny package approximately 1 by 9 by 7-inches - about the size and weight of a moderate-length hardback novel.

Dell describes the Mini 9 as a “communication device,” rather than as a computer, as this box is tailor-made for Internet-centric tasks. To supplement the relatively small amount of on-board storage, Dell bundles 2GB of free Internet-based storage from Box.net, providing users with an online resource to keep and retrieve files. The Mini 9 also includes wi-fi access with a wireless 802.11g adapter installed, and also offers optional Bluetooth connectivity for an additional $20. The Mini 9 supports video chatting with a built-in microphone and webcam.

Some people have experimented with using a netbook as their sole computing device, with decidedly mixed results. Ultra-portable computers are designed to be carried around and connected to the ‘net - and for these tasks, they are very well suited. But as a rule, they lack the processor power, storage capacity and ergonomic niceties needed for content creation tasks including graphics, audio, video, and intensive text editing.

I wondered if the Mini 9 would be suitable as a second computer, to be used for sales trips on the road. After lugging around a full-featured laptop for many years, which weighs 12 pounds, I dreamed of leaving that heavy-duty computer (in every sense of the phrase) at home, transferring only those files I needed for sales calls to a lighter unit. I’ve found that I rarely use all the storage and content creation power of my laptop when traveling - most of that work is usually done in the office. On the road, I typically use my computer for email, web browsing, light document editing, and to show PowerPoint presentations. Could the Mini 9 fill the bill as my traveling machine, and save my aching back?

Girls like netbooks!

I tested a 16GB Mini 9 with Windows XP, with Bluetooth and the higher-resolution 1.3 megapixel camera options. The first thing you notice about this machine when you take it out of the box is that it is indeed tiny, compared to its laptop cousins. My charming spouse, after seeing the Mini 9, remarked, “I like your little toy computer - it’s cute.” If you have insecure feelings about your masculinity, the Mini 9 won’t do much for your image, apparently.

At the risk of sounding a bit sexist, I’ve found that, in general, women seem to love the Mini 9. After seeing my new Dell netbook, one of my female co-workers commented, “Hey, I could put that in my purse – it’d be great for browsing at Starbucks,” and then she pressed me for details about how to order one. On my last plane flight, three attractive flight attendants descended upon me, literally cooing at my Mini 9 like it was some sort of cute electronic newborn – which, in a way, I guess it is. Just yesterday, a young lady stopped when she saw me working on my Mini 9 during lunch in a nearby deli – she was fascinated with my little netbook and practically begged for an on-the-spot demo.

Folks, I’m your average-looking, middle aged sales geek, and I long ago gave up trying to share my enthusiasm for gadgets with the fairer sex, realizing that they found such discourse boring in the extreme. So, I find this sudden female fascination with reduced-size technology a bit baffling. I leave it to you to think of your own clever innuendo regarding how size doesn’t matter – but clearly in this case it does, and in favor of the diminutive. Could the compact design of netbooks like the Mini 9 make them into items of fashion, attractive to women buyers? I wonder.

Small is beautiful - mostly…

Practically speaking, the Mini 9’s small size is both its greatest asset and its worst flaw. It is indeed easy to carry. My laptop bag strap no longer cuts into my shoulder like a scythe. The Mini 9 fits neatly in your hand, too - it really does feel like you are carrying a book, not a computing device. On a plane, the Mini 9 is so compact that it can share a seat-back tray table with a drink and peanuts, with room to spare.

Mini 9 on a planeBut its small size does make the Mini 9 feel like a compromise in use. The 1024 x 600 resolution screen, although bright, crisp and very clear, doesn’t provide a lot of real estate for displaying information – so be prepared to scroll up and down a lot when web browsing.

And, as on all small netbooks, the keyboard is a challenge. The Mini 9’s letter keys are larger than on other netbooks, such as the ASUS EeePC 900, although certainly not full-sized. And less-used keys, such as Shift, Tab, Caps Lock, Escape, Page Up/Down and others, have been shrunk to half-sized mini-keys. Further, the function keys require simultaneous pressing of the “Fn” key with another key on the middle row of letters. Similarly, engaging other features, such as turning wi-fi on or off, muting the speaker, or switching display output to the VGA port, requires some finger-twisting concurrent pressing of Fn, Alt and number keys. Sometimes you feel like you’re playing a miniature version of Twister on the Mini 9’s keyboard.

You might not think that a 10 percent reduction from normal key size would make that much of a difference on the Mini 9’s letter keys, but if you are a touch typist, it’s just enough to slow you down significantly. My fat fingers have a hard time with the smaller shift keys, which means I have to stop, look, engage shift, then proceed. The same goes for the period key, too. And the key for apostrophe and quotation marks is wedged in at the bottom right, which is guaranteed to interrupt your creative flow if you use a lot of possessive contractions or write dialogue. Unless I ever think I deserve to pay a heavy penance for past sins, I will never write a novel on the Mini 9.

The integrated touchpad and mouse buttons, however, are very easy to use, and configurable to individual tastes. I usually attach an external mouse on my laptop, but I never felt the need to do that on the Mini 9.

Under the hood

Despite my spouse’s initial impression, the Mini 9 is no toy. I installed Microsoft PowerPoint, Excel and Word 2007 (using a third-party USB attached DVD/CD drive), and the Atom processor cranks through these applications quite easily. The lean XP Home OS runs multiple applications simultaneously, and it’s a breeze to switch from one task to the other with just a quick tap of the touchpad control. I did experience some degradation of processor responsiveness after I had a half-dozen application windows open, so don’t count on the Mini 9 for more than moderate multitasking. The on-board 1.6-GHz Intel Atom processor isn’t going to win any super-computing awards, but it’s more than enough horsepower for the kind of work that most sales pros need to do.

I also found file retrieval and storage on the solid-state drive to be very snappy and simple, although I found myself wishing for a 32GB or larger option. If you run any moderately hefty applications on the Mini 9 with only 4GB of storage, or even with 8GB, I‘m sure you‘ll bump your head on a disk drive ceiling in a hurry. Unless you plan to use your netbook only for web browsing, bite the bullet and pay the extra $50 for the largest 16GB drive.

With 3 USB ports, extending storage on the Mini 9 with connecting devices is easy to do. I tested several third-party USB 2.0 flash drives and they all worked flawlessly, as did a USB portable hard drive and the aforementioned DVD/CD drive. With all the extra room in my computer bag that the Mini 9 frees up, carrying a portable hard disk unit and a couple thumb drives isn’t a problem. The unit also includes standard headphone and microphone jacks, a VGA-out port, a 3-in-1 media card slot (supporting SD, MS/MS Pro, and MMC formats), and an Ethernet jack. I tested all of these by conducting Skype voice-over-IP calls, connecting to a projector and driving a PowerPoint presentation, transferring images from my digital camera, and hooking up to a hotel Internet service, respectively, and the Mini 9 performed perfectly on all of these tasks. Dell provides a video-conferencing client with the Mini 9, but I tested the built-in webcam using the latest Skype 4.0 beta, and had no problems at all.

Is the Mini 9 a cloud computer?

CloudsOn his blog, tech pundit Om Malik outlined ten criteria for a perfect “cloud computer.” The Mini 9 comes close to meeting these qualifications, but not quite. Let’s run through each of these criteria, and see how the Mini 9 stacks up:

  1. Instant On - I was disappointed that the Mini 9 did not include a Linux-on-a-chip “instant on” feature that Dell provides in some of its new Latitude E-series laptops. This feature enables you to do simple tasks immediately after switching your computer on, by loading a basic Linux operating system from firmware, rather than a full-featured OS from the hard drive. Instead, the Mini 9 loads its OS conventionally from storage. I timed the Mini 9’s boot-up time for XP, after powering on, at just over 30 seconds. Wondering if I might improve that, I uncompressed the hard drive, and that reduced the boot up time to just over 20 seconds, albeit by sacrificing a couple gigabytes of storage. It’s not “instant on,” but it’s pretty darned close.
  2. Doesn’t generate too much heat - even after running for three hours, the bottom of the Mini 9 gets only slightly warm. You won’t find your thighs sweating after working with the Mini 9 for a while.
  3. Minimum 5 hours of battery life - the Mini 9 gets close to this mark, but not quite. I timed battery life while doing word processing and spreadsheet work at just under four hours. Not bad.
  4. At least four communications options - again, the Mini 9 comes close, as it includes WiFi, Ethernet, and Bluetooth. However, when you open the bottom of the device, you will find an empty slot that is clearly marked “WWAN”, and Dell has hinted that it is in discussion with several wireless service carriers for a Wireless Wide Area Network connection to an EVDO or HSPA network option, so perhaps we can expect a fourth connection option for the Mini 9 soon.
  5. Less than three pounds (batteries included) – here, the Mini 9 shines, weighing only 2.3 pounds, even with a 4-cell 32WHr Lithium-Ion battery on board.
  6. Screen size of 3.5-8 inches (wide-screen proportioned) – The Mini 9 is slightly larger than Om’s ideal criteria, at 8.9 inches, but I like it that way, and in fact, wish it was even a little bigger.
  7. Cloud-based activity focused – Dell recognizes that netbooks are oriented for Internet-centric work by bundling in Box.net storage, which I found a snap to set up and easy to use. The 802.11g wireless adapter is also one of the most sensitive I’ve ever seen – I was able to pick up wi-fi hotspots from more than 300 feet away and make reliable connections. This box is clearly designed for connecting to the ‘net.
  8. Cost no more than $300 – ah, here the Mini 9 stumbles. Even in its least expensive configuration, the Mini 9 is $350 – and my fully tricked-out version will cost you just over $500, not including any externally connected drives, if you need them. Compared to other competitive netbooks in the market, such as HP’s Mini-Note or the MSI Wind, the Dell is similarly priced, and still about half of what you’d expect to pay for a good fully-functional laptop. But make no mistake, it’s still not what I’d call cheap.
  9. Ports and connections geared for Internet-based activities — as I’ve said before, the Mini 9 handles external peripherals with aplomb, and it supports ‘net-centric tasks, like Skype calls, very easily.
  10. Touchscreen interface - not keyboard, touchpad focused – sorry, the Mini 9 is no iPhone.

So, in total, the Mini 9 meets five of the ten cloud computer criteria perfectly, with near-misses on another four. In short, if computing in the cloud is your goal, you’re going to be pretty happy with the Mini 9.

Although Dell is entering the crowded ultraportable market relatively late, the Mini 9’s release is a significant event. Dell is one of the last major computer manufacturers to embrace netbooks, and this should help to accelerate the acceptance of Internet-based cloud computing using lightweight, portable devices.

Sales Pro Value Score

4rating.jpgIn summary, the Dell Inspiron Mini 9 has indeed become my favorite road trip machine. Although it’s a bit more expensive than I hoped, the keyboard is more cramped than I’d like, and the memory options are limited, it fulfills all of my most important expectations for a traveling sales professional’s portable computing device. It’s easy to overlook the Mini 9’s few flaws after you’ve carried it to some sales calls – especially when you realize that your back doesn’t hurt anymore from lugging around a comparatively behemoth laptop. So, for its solid, lightweight design and good performance, though not without a few compromises, Selling Geek awards the Dell Inspiron Mini 9 a Sales Pro Value Score of 4.0 out of a possible 5.

4 responses so far

Sep 14 2008

Selling Geek podcast #13 - Best web browsers for sales pros

Published by Timothy Sullivan under Podcast, Web tools

 
icon for podpress  Selling Geek 013-Best web browsers for sales pros [41:00m]: Play Now | Play in Popup | Download

MP3 playerIn this episode of the Selling Geek podcast, we review the top five most popular web browsers, and evaluate them in terms of their utility to sales professionals.  We also provide specific web browser recommendations to salespeople using Macs, Linux-based systems, or Windows-based computers.

Links to resources mentioned in this show:

Please give us your comments and feedback on our U.S. toll-free message line: 877-345-7763, or from anywhere in the world at: +1 404-418-4970, or leave your comment below.  In each podcast episode, we award US$20 to the best voice mail, email or blog comment we receive.

2 responses so far

Aug 31 2008

Selling Geek podcast #12 - GPS for sales pros

 
icon for podpress  Selling Geek 012-GPS for Sales Pros [45:40m]: Play Now | Play in Popup | Download

TomTom XL330In this episode of the Selling Geek podcast, we interview Tim Flight, the moderator of the popular website for information about GPS devices: GPS Review.

Click here for a complete transcription of this interview.

  • What is GPS? How does it work?
  • What GPS systems have the best maps?
  • How does GPS benefit sales professionals?
  • Advantages and disadvantages of portable, in-dash and mobile phone based GPS devices
  • What are the best GPS features for salespeople?
  • Which GPS devices should salespeople consider buying, and why?
  • How much do good GPS systems cost?  Will they continue to get less expensive over time?
  • What future developments can we expect in GPS technology?
  • How should sales pros evaluate and buy a GPS?

Garmin nuvi 700Links to resources mentioned in this show:

11 responses so far

Aug 24 2008

Selling Geek podcast #11 - The Death of Voicemail

Published by Timothy Sullivan under Podcast

 
icon for podpress  Selling Geek 011-The Death of Voicemail [34:10m]: Play Now | Play in Popup | Download

MP3 playerIn this special extended edition of the Selling Geek podcast, we comment on recent technology news of interest to sales professionals, and we speculate about the possible future end of the scourge of salespeople everywhere: voice mail.

Please give us your comments and feedback on our U.S. toll-free message line: 877-345-7763, or from anywhere in the world at: +1 404-418-4970, or leave your comment below.  In each podcast episode, we award US$20 to the best voice mail, email or blog comment we receive.

Links to resources mentioned in this show:

Please give us a good review on iTunes!

Good luck and good selling!

2 responses so far

Aug 10 2008

Selling Geek podcast #10 - CRM expert Rich Bohn

 
icon for podpress  Selling Geek 011-CRM expert Rich Bohn [26:45m]: Play Now | Play in Popup | Download

Rich BohnIn this episode of the Selling Geek podcast, we interview SellMoreNow.com’s expert analyst on customer relationship management (CRM) software, Rich Bohn, about:

  • the state of CRM today
  • what makes CRM succeed - or fail
  • low-cost CRM alternatives
  • the future of CRM

Click here for a complete transcription of this interview.

Links to resources mentioned in the show:

6 responses so far

Aug 05 2008

Selling Geek podcast #9 - PhoneTag

 
icon for podpress  Selling Geek 009-PhoneTag [13:26m]: Play Now | Play in Popup | Download

I hate voice mail.

Old phoneOh, I remember back in the early 80’s when the software company I was working for first got an automated voice mail system, and we all thought it was cool. You can forward a phone message to group of people, all with a couple keystrokes? Cool. You can retrieve your phone messages anytime, from anywhere, whenever you want? Cool. No more mounds of little “when you were out” notes waiting on your desk when you got back from a trip? Cool.

Oh, yes, back in the 80’s, voice mail was great. We loved it.

But then, somewhere in the 90’s, something happened. Just about everyone started replacing their live operators and receptionists with automated systems, and suddenly, voice mail became voice mail hell. That’s when all of our calls to customers and prospects started to sound like this:

“Hello! Your call is very important to us. That’s why we’ve made it impossible to reach a live human being! Press 1 if you want to buy something, press 2 to leave a message for customer support. Press 3 if you find this mildly annoying. Press 4 if you think this is extremely irritating. Press 5 if you are starting to get angry and frustrated. Press 6 if you’d like to hear all these options over again. Or, just hang up and leave us alone. Have a great day!”

Also, by then, we were all carrying mobile phones, which was great – no more hunting for a pay phone anymore. But it also meant that we had multiple voice mailboxes to check – the mobile voice mail, office voice mail, and sometimes our home number voice mail.

It’s now 2008, and I must sadly confess that I am the proud possessor of no less than six voice mailboxes: my corporate office number, my home office number, my business mobile number, my personal mobile number, the Selling Geek US toll-free line, and our international SkypeIn number. Yep, that’s six numbers, all with their own voice mail system.

It takes me a long time to check six voice mailboxes. I have to dial each number, check status, listen to each message and then act on it. And, of course, all these voice mail systems don’t talk to each other. So if I get a message on my business mobile line, I can’t forward it to my office system, or vice versa. This means that I have to call my office line and leave another voice mail for my colleagues there – which takes even more time.

Like I said, I hate voice mail.

Enter: PhoneTag

PhoneTagSo, when I first heard about PhoneTag, I was intrigued. Here’s a service that will pick up your unanswered calls, record messages, transcribes those recordings to text, and then forwards them to you as e-mail or text messages or both.

I was skeptical at first. Could PhoneTag transcribe messages accurately enough to be readable and useful? Would it be outrageously expensive? Would it work with all my different numbers and services? Could it really save me time?

I’ve been using PhoneTag for a few months now, and I’m delighted to report that it works superbly in every respect. If you are a sales professional, and you hate voice mail as much as me, do not delay – go, right now, and get PhoneTag. It is that good.

PhoneTag’s value and quality

Since adopting PhoneTag, I have saved between one and two working hours every week. I don’t have to dial in to six different voice mailboxes anymore – all the messages come to me. And it takes much, much less time to scan a text message than it does to listen to spoken voice. And because all my messages come to my Blackberry as email, I can forward them to anyone in seconds, or just highlight the phone number, and press one button to call the message sender back.

The call transcription quality is very good. It’s not perfect, by any means – sometimes PhoneTag transcribes proper nouns phonetically, and then indicates such with a “(?)” designation. But I’ve never had any trouble figuring out what PhoneTag is trying to tell me. I estimate that it gets about 98% of every message transcribed perfectly, and so far, it has correctly captured 100% of the all-important phone numbers left by my callers.

How does PhoneTag work?

PhoneTag is also easy to set up. I configure my phone services to “call forward / no answer” to a dedicated number that PhoneTag provided when I set up my account. This required some special combinations of phone keypad entries, which can vary according to your mobile service. PhoneTag sent me a detailed list of instructions when I registered, and all the required key sequences were included. With PhoneTag’s help, I set up forwarding from Verizon, Sprint, Skype, my toll-free number service, and my office system – each requiring only a few minutes.

When a caller dials one of my numbers, and if I don’t answer, they hear a typical “please leave a message” recording from me, but also a plea from PhoneTag that says, “Your message will be transcribed by PhoneTag.com – please speak clearly.” You can turn this feature off, but I’ve found it does help to prompt people to enunciate more carefully, and that means fewer transcription errors.

I then receive each message as an e-mail. You can also receive transcribed voice mail as text messages – but if it’s a long voice mail, it may be broken up into several text messages on your device. I’ve found that single e-mails sent to my Blackberry are much more convenient.

Recordings of messages, in WAV, MP3 or GSM format, are also appended to e-mails from PhoneTag, so you can hear the audio if you wish. I rarely need to do this unless I want to make sure I understand specific parts of a transcription.

Phone Tag's online interfacePhoneTag also keeps copies of all your messages and recordings on their website, which you can access by logging in to your online account.

You can also upload your contacts to PhoneTag from Outlook, Apple Mail, Yahoo Mail, GMail, Hotmail or any application from which you can generate a properly formatted comma-separated value file. PhoneTag will search for each caller’s number in your contact list, and if it finds the matching contact name and/or the company name, it will send you a notification message from that contact name, e-mail and number, instead of from a generic PhoneTag address. This makes it easier to reply to messages.

What does PhoneTag cost?

PhoneTag offers three levels of service: an unlimited number of messages for just under US$30 per month, or up to 40 messages for just under $10 per month (plus 35 cents per message received over the 40th every month), or a pure per-message charge of 35 cents per message.

(So, if you do the math, you should buy the per-message plan if you receive less than 28 messages a month. Buy the unlimited plan if you receive more than 98 messages per month. Otherwise, buy the 40 messages per month plan.)

There is also a variably priced Enterprise option for organizations that want a company-wide license.

Like mobile phone charges based on a designated number of minutes per month, PhoneTag can get a little pricey if you opt for one of the limited plans and go over those limits. Note that PhoneTag’s plans do not include any fees for data or text messaging that you may also incur from your wireless carrier, so you may want to change your mobile phone plan before investing in PhoneTag.

Other uses for PhoneTag

Besides saving time, I’ve found PhoneTag useful for all sorts of other reasons. For example:

  • I can now access my most important messages first. PhoneTag brings “visual voicemail” capabilities to my Blackberry. Now, instead of having to listen to every message sequentially, I can jump immediately to the most critical messages from my customers and prospects.
  • My voice mail is now searchable, copyable, pastable, printable and forwardable. Now I can use the Find command on my Blackberry or in Outlook to search my voice messages for specific phrases or keywords. I can also forward voice mails, from all of my voice mailboxes, to colleagues much easier in e-mail. And it’s a lot easier now to save phone numbers into my contact list.
  • Ever try to listen to voice mail in a crowded airport or train station? And did you ever find yourself trying to memorize phone numbers left in voice mails because you couldn’t write it down at the moment? I no longer have these kinds of annoyances, thanks to PhoneTag.
  • And the best thing of all: I am finally able to tactfully educate some of my co-workers about how to leave a proper voice mail message. Whenever anyone sends me a long, rambling, incoherent voice mail, I just forward the PhoneTag transcription to them in an email, and ask them to interpret the message for me. Nothing works better than seeing your unintelligible babblings in print to make you realize that you need to think first, then speak. It works.

Sales Pro Value Score

45rating.jpgSo, for liberating salespeople from the chains of voice mail, and for its easy set-up, usability, immediate productivity gains, moderate pricing, and value-added messaging and communication features, Selling Geek gives PhoneTag a Sales Pro Value Score of 4.5 out of a possible 5.

UPDATE: PhoneTag has generously provided a free 30-day trial for Selling Geek blog readers and podcast listeners!  Click this link for your free trial: https://apps.simulscribe.com/signup/a/sellinggeek

2 responses so far

Jul 27 2008

Selling Geek podcast #8 - Adobe Acrobat 9

Published by Timothy Sullivan under Podcast, Review, Software

 
icon for podpress  Selling Geek 008-Adobe Acrobat 9 [21:40m]: Play Now | Play in Popup | Download

Sales professionals live and die by the quality of their communications with customers and prospects. Misunderstandings lead only to incorrect expectations – for the buyer, the seller, or both – which lead ultimately to bad feelings at best, or bad business at worst. And as a result, the best salespeople take extra care to keep their communications clear and well documented.

Writing sales documentsHowever, in this age of electronic file transfers and computer-based word processing, documents are easily changed. That’s great for accelerating negotiations and closing business, but it also means that misunderstandings can creep easily into proposals, price quotations, contracts and agreements.

I learned this lesson the hard way. I remember one potential buyer that I worked with several years ago. I’d provided them with a summary of pricing for my services, sent to them in a common word processing file. We quickly came to an agreement to do business together. And then the trouble started.

I wrote up a contract, using my original price quotation as a basis, and sent it to my prospect. But then I received an urgent phone call.

“What the *&%@ is this?!”, my prospect exclaimed.

“Uh, that’s the contract for services – is there a problem?”, I stammered.

“You bet your @$$ there is! This isn’t what we agreed to at all!”, he retorted.

After some investigation, I discovered that someone had edited my original quotation, inserting services they wanted me to provide – at no additional cost – and they had “forgotten” to send the amended quote back to me. Well, no wonder I’d thought that sale was so easy – someone had inserted a 50% discount into my original pricing, and neglected to tell me about it!

I tried to explain to my prospect that someone had changed my original quote, and that I couldn’t deliver the services they wanted at those prices. But they wouldn’t listen – their unreasonable expectations had been set, and no amount of diplomacy on my part would deter them from their position. In the end, we agreed not to agree – and I lost the business.

Behold: PDF, Protector of Sales Pros

I vowed henceforth never to let such a mistake happen again, and after a little research, I found a solution: Adobe Acrobat, which enables you to produce documents in the Portable Document Format, also known as PDF.

Adobe Acrobat logoA PDF file retains all the graphics, fonts, illustrations, charts, pictures and formatting of the original document, and it can be viewed on virtually any platform. In other words, PDFs allow you to produce documents that will appear exactly as you produced them, no matter what kind of computer system your recipient uses.

Even more important to sales pros, PDFs can be made un-changeable. So, you can produce price quotations, RFP responses, proposals, contracts and agreements, secure in the knowledge that someone isn’t going to mess with your carefully worded content. For salespeople that depend on crisp, clear communications – and who among us doesn’t? – PDFs are a very cool thing indeed.

Now, Adobe has released a major update to Acrobat, version 9. And this latest version includes a lot of new features that enable document creators to get… well, very creative, if they are so inclined. But are the new enhancements in Acrobat 9 useful for sales professionals?

Don’t be stingy

Acrobat Pro ExtendedPerhaps only to torment buyers with difficult choices, Acrobat 9 comes in three flavors: Standard, Pro, and Pro Extended, with progressively more features in each version. Although you’ll be tempted to save some money and acquire one of the cheaper versions of Acrobat 9, I recommend that you don’t do it. If you deliver presentation files to customers, and you use Microsoft PowerPoint 2007, you’ll want the Pro Extended version for that integration feature alone. Also, the Pro Extended version provides many more options for converting and embedding a wider variety of file formats into PDFs, which just flat-out makes it safer and simpler to use.

You’ll also need some pretty hefty hardware to run Acrobat 9 – if you don’t have at least a 1.3GHz processor running Windows Vista or XP, or a comparable Macintosh, then you’re going to find using Acrobat 9 to be a maddeningly slow experience.

Now, multimedia PDFs

Prior versions of PDF files were great for protecting static documents, or some limited interactive forms. But Acrobat 9 now includes support for embedded multi-media content. Now, if you wish, your PDFs can play convert movies in eight different formats into embedded Flash content.

Imagine what this means for your sales proposals. You could create a company introduction movie using a tool like Camtasia Studio 5, for example, and insert it into a clickable box inside your proposal. Your prospect only has to click on the movie box to watch your recording, all inside your protected proposal file.

That, as I’ve said before, is a very cool thing indeed.

You can embed all sorts of other useful multi-media content into PDFs with Acrobat 9. If you sell online products or services, for example, Acrobat 9 will take snapshots of Web pages and convert them to a PDF that includes links and screen animation. If you sell services that require communications about physical locations, you can insert interactive maps that allow users to mark locations and measure distances. For sellers of products requiring technical designs, you can embed interactive 3D models from CAD applications.

Online document collaboration and forms

Acrobat.com interfaceAcrobat 9 also includes access to Adobe Systems’ online community, Acrobat.com. You can post documents to the community, and use it to collaboratively edit and comment on those documents with prospects. Now you can have one copy of a document and build it together with a prospect, and then mutually agree on the final result.

Oh, if only I had this when I had my earlier trouble with my edit-happy prospect.

You can also use Acrobat 9 to set up online intelligent forms, with full tracking capability. You could use this to set up marketing event registration, for example, and then use the data collected to send reminders or distribute supporting literature.

Acrobat’s best feature: document security

With all of these neat new features, it’d be easy to overlook Acrobat 9’s fundamental ability to lock down your carefully crafted documents. Acrobat 9 enables you to produce PDF documents from any application from which you can print, or from Acrobat 9 itself. Your document recipient does not need the full Adobe Acrobat 9 application to be able to view what you send to them. Rather, they only need the free Adobe Acrobat Reader program, which will now support viewing of all your embedded multi-media content, if you decide to include it.

In addition to using Acrobat to lock down price quotes and proposals, I’ve also found it to be very useful for protecting intellectual property. For example, I can use Acrobat to show samples of proprietary training program materials. It doesn’t completely prevent dedicated thieves from stealing my content, of course, but it makes it lot more difficult to copy than if I’d sent it in editable form, such as in Microsoft PowerPoint format.

Prepare to pay a lot for Acrobat 9

Adobe Acrobat 9 isn’t inexpensive: the Standard edition costs US$299, Pro costs $449, and Pro Extended costs $699. Also, Adobe’s tiered support plans are not cheap, ranging from US$175 to $1,200.

Sales Pro Value Score

Despite all of its new features, Acrobat 9 is still relatively easy to use. It includes very well documented help and tutorial videos to guide you if you get lost. But make no mistake, there is a lot of functionality here, and a lot of details as you get deeper into some of the more esoteric capabilities. To truly master Acrobat 9, you will need to study it and use it for several weeks, at least. But if all you want to do is produce protected PDF documents that look great, you can get good results in about 20 minutes after you first install the product.

3.5 out of 5So, although it is certainly not cheap, and has a long learning curve, Adobe Acrobat 9 is a valuable tool for sales pros who produce important documents. For its ability to embed multi-media content, excellent security, ease of use, and support for online collaborative document editing, Selling Geek gives Adobe Acrobat 9 a Sales Pro Value Score of 3.5 out of a possible 5.

Additional resources

UPDATE: Adobe Systems’ portable document format (PDF) has become the latest International Organization for Standardization (ISO) standard.

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Jul 21 2008

Selling Geek podcast #7 - Cars for sales pros

Published by Timothy Sullivan under Cars, Interview, Podcast

 
icon for podpress  SG007-Best Cars for Sales Pros [32:30m]: Play Now | Play in Popup | Download

cooley.pngIn this episode of the Selling Geek podcast, we interview CNET’s editor at large and Car Tech podcast host, Brian Cooley, about:

  • the best cars for sales professionals
  • five criteria that salespeople should use to evaluate automobiles
  • how autos will adapt to rising fuel prices
  • the coming trends in integrated technology in cars

Click here for a complete transcription of this interview.

automobile.pngLinks to resources mentioned in the show:

UPDATE: CNET selects the “best five” standalone GPS devices

UPDATE: GM’s new intelligent car windshield

UPDATE: Shelby building fastest electric car

UPDATE: An affordable electric car coming soon?

UPDATE: GM teams up with utilities for upcoming electric cars

UPDATE: Electric Mini coming in 2009

UPDATE: Vauxhall auto reads road signs

UPDATE: Nissan shows collision avoidance prototypes

One response so far

Jul 13 2008

Selling Geek podcast #6 - Mobile phones for sales pros

 
icon for podpress  Selling Geek 006-Mobile Phones for Sales Pros [30:20m]: Play Now | Play in Popup | Download

Sascha SeganIn this special episode of the Selling Geek podcast, we interview PC Magazine’s mobile phone expert, Sascha Segan, about:

  • the best wireless carriers for sales professionals
  • the lastest trends in handheld phones
  • the future of mobile computing
  • what it all means to salespeople

Click here for a complete transcription of this interview.

Mobile phones for sales pros!

Links to resources mentioned in the show:

UPDATE: Google may be putting out out its own Android “Gphone”, after all

UPDATE: SK Telecom talking to Sprint re: joint venture, or possible acquisition?

UPDATE: Google being very secretive about Android development kit update

UPDATE: The next hot smartphones

UPDATE: Rumor: a Microsoft Zune phone coming soon? - More ZunePhone rumors here - More likely: Zune content to be part of a Nokia device

UPDATE: Redfly now available for US$499

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