T-Mobile announced their plans to market the first smartphone based on Google’s open source mobile operating system, Android.  The new phone, built by HTC and called the G1, will be generally available by October 22nd in the US (and in the U.K. in November, and the rest of Europe in early 2009), and will cost US$179 with a two-year voice and data service contract.  It includes a number of powerful features, including:

• a touchscreen interface
• a slide-out QWERTY keyboard
• a trackball for application navigation
• a 3-megapixel camera
• GPS
• Wi-Fi connectivity
• 3G (with dual-band UMTS)
• quad-band GSM support
• multimedia messaging
• e-mail support (but not Microsoft Exchange integration yet)
• instant messaging
• a rich HTML web browser
• the ability to run multiple applications simultaneously
• a music player (with automated access to the Amazon MP3 store)
• integrated Bluetooth wireless headset support

Indeed, T-Mobile’s G1 possesses a lot of advanced smartphone functionality, but by far its most interesting feature is the operating system which manages all of these features, the new Android OS.

If Google’s aspirations come true, Android will become a very popular platform for mobile devices - they expect 400,000 Android-based phones to be sold before the end of 2008 alone.  At that rate, Android may very well become one of the most pervasive operating systems for smartphones in 2009, rivaling Symbian and Microsoft’s Windows Mobile, and also increasing competitive pressure on Apple’s iPhone and RIM’s BlackBerry lines.

What does Android mean to salespeople?

Sales professionals should take note of the official market introduction of Android for several reasons:

• Even if you never buy an Android-based device, the new OS should keep the cost of smartphones low.  That means better buys on any smartphone in 2009, no matter what make or model you select.
• Five mobile platforms will vie for your attention over the next year: Apple’s iPhone, Windows Mobile, Google’s Android, Symbian from the Symbian Foundation, and RIM’s BlackBerry OS.  Of these, only Android and Symbian are open source platforms, which means that developers can create applications at significantly lower cost.  That means more choices for you in how you configure and expand the functionality of your smartphone device.
• Android’s open source aspect gives it a significant competitive advantage, at least in the short-term.  Apple is now getting flak from users about their entirely proprietary, walled-garden, iTunes-based AppStore, as they block applications that they very broadly deem competitive with any of their offerings.  Microsoft recently announced that they are delaying the launch of the next version of their proprietary Windows Mobile OS until the “second half of 2009″.  Symbian is still re-organizing as an open source foundation, and will need more time to develop and launch a new version.  This means that we should see a huge influx of new applications available for Android devices in the next few months and well beyond, giving the platform more extensibility and adaptability than any other platform by the middle of 2009.
• Android’s user experience rivals the Apple iPhone’s multi-touch interface - although for pure elegance and simplicity, the nod would have to go to Apple here.  Still, Android is remarkably simple to operate and customize on the G1, making it one of the friendliest devices on the market.  As Sprint and other carriers release their Android phones over the next few months, this ease of use should make Android very attractive to new users in the smartphone market.
• In 2009, Android will be available on virtually every carrier, in a wide variety of configurations, and all at relatively low price points.  Apple is tied exclusively to AT&T in the U.S. market, at least for the next year or so, which will become a significant competitive limitation.  The newest releases of  BlackBerry devices - such as the Bold, Storm and Thunder - should help RIM maintain its growing market share in smartphones, but by the middle of 2009, the number of new Android phones should explode well beyond the limited number of models that RIM will provide.  The next releases of Symbian and Windows Mobile won’t make an impact until the end of 2009, at earliest - and by then, Android’s momentum may be too much to stop.

In short, Android’s impending ubiquity, extensibility, expandability, ease of use and low cost should make it a very formidable competitor in the smartphone market in the next year.

More importantly, these features may make Android the ideal mobile computing platform for sales professionals, as it is designed from the core outward with “cloud computing” in mind.  In addition to making voice calls, Android smartphones should excel in connecting to the Internet for web browsing, data searches (remember: it’s from Google), hosted applications (such as CRM, for example), navigation (using services such as Google Maps), text messaging and e-mail.  As additional functionality becomes available in the Android Marketplace of third-party applications, sales pros will be able to configure their devices to suit their individual requirements at very low cost.

So, should salespeople buy an Android phone now?

If you are in the U.S., and use T-Mobile, you should definitely consider the G1 for your next smartphone.  It does almost everything that a sales professional needs in a mobile phone.  It only lacks Microsoft Exchange integration - but Google expects this to be addressed in the next few weeks as application developers complete work on a solution.  One other potential problem is the limited availability of 3G networks from T-Mobile, although they expect to expand 3G coverage aggressively over the next year - still, check the coverage map for your area before jumping in.

If you are using a carrier other than T-Mobile, or using another smartphone platform (such as Symbian or Windows Mobile) and are locked into a service contract, it’s almost certainly not worth switching just to get the G1.  Instead, just wait for your carrier to introduce their own Android-based phone, and upgrade when your contract expires.  Sprint intends to release an Android device by the end of 2008, and virtually all other carriers will release their own devices in the first half of 2009.

If you are using a BlackBerry or iPhone, and are perfectly happy, don’t panic.  Your own platforms are as useful as when you first bought them, and they will continue to be so, even as Android’s presence in the marketplace expands.  But monitor the progress of Android over the next year or so - you may very well be tempted to switch by 2010.

Tags: Android, T-Mobile G1

While salespeople continue to peck away at their trusty Blackberry devices, or just make calls on their conventional mobile phones of various makes and models, three giant forces quietly accelerate towards a cataclysmic confrontation. These titanic forces shall soon collide, and the cacophony and chaos that this clash creates will stun and stupefy sales pros with a bewildering array of new choices, none of which will be immediately correct. But one will eventually emerge as the victor.

The names of the three forces are: Google, Apple and Microsoft. And the great battle that is about to begin will be known as the War of the Phones. And salespeople will be caught in the crossfire.

It’s gonna be great.

All three companies have begun to unveil pieces of their respective visions of the next great technology: fully functional, hand-held, connected computing platforms. Oh, and they’ll make phone calls, too. In fact, we’ll all call them “phones” — and the three giants will, too — but don’t be fooled. Making calls will be only one useful thing that these new devices will do.

These devices will also contain enough processing power to be genuinely useful client computers, and their interfaces will be swift and intuitive enough to make hand-held document creation and spreadsheet jockeying do-able, if not outright pleasant. Further, these devices will feature fast near-broadband or better Internet connectivity speeds, enabling practical cloud computing and collaboration, all in the palm of your hand. Coupled with the absolute requirements of email, calendar, contact management, messaging and voice telephone, the next generation of mobile devices will become the primary tool in every sales professional’s stock in trade.

Google Android

If you haven’t seen any Android phones yet, don’t worry — that’s because there aren’t any. Android is a software system for mobile devices based on the open source Linux operating system. Google is promoting Android as an open platform for the next generation for mobile computing and telecommunications, and so far, they have been successful in attracting a significant number of technology companies to begin developing and supporting Android-based devices.

Android is a very interesting operating system for mobile devices. Google’s Andy Rubin, who heads up the Android development project, recently demonstrated a prototype at a San Francisco developer’s conference:

Observers of the prototype demonstrations have commented that the initial versions of Android devices offer many of the user-friendly interface functions found in the popular Apple iPhone, with speedy connectivity and computing power.

Apple iPhone

The user interface of the Apple iPhone is revolutionary. If you haven’t experienced it, you can see an overview here: iPhone Guided Tour. The intelligent multi-touch screen and gesture-based commands make the iPhone a truly unique and highly intuitive user experience. There simply isn’t anything else like it on the market today. As a result, Apple has sold nearly 10 million units since the iPhone was first introduced last year.

Microsoft Windows Mobile

Microsoft’s Windows Mobile operating system has been around since 2003, but it has been upgraded and improved steadily over the years. Recently, Microsoft demonstrated a touch screen interface for mobile devices, which included multi-touch and motion-based commands, similar to the popular iPhone interface. Industry analysts speculate that this is part of the next release of Windows Mobile, planned for the latter half of 2009. Microsoft’s leaders, Bill Gates and Steve Balmer, also recently stated that multi-touch screen interface support will be part of the future Windows 7 operating system.

Microsoft is selling a lot of Windows Mobile devices already. In fact, a Microsoft spokesperson projected a 50 percent growth in sales per year over the next two years, which translates to almost 60 million units sold between 2006 and 2009.

Who will win?

We said that we expected one of the three behemoths to emerge victorious from this clash of titans, and we think we know who it will probably be. At least, we are willing to speculate as to who it should be. And we can justify our conclusion based on one simple principle: maximum customer freedom.

With an open architecture, more developers can produce applications and add-ons for a mobile device much more cheaply and easily. As a result, in a mobile device based on an open architecture design, users should have enormous flexibility in configuring that device to their specific requirements and tastes, and at attractive prices — in fact, in many cases, enhancements and add-ons will be free.

But an open architecture can only succeed if it garners enough support from developers and manufacturers to create enough devices with enough options to interest large market segments of potential buyers. As a result, many open architecture initiatives have been relegated to niche markets, or failed outright.

Google, however, is doing everything right, so far, in establishing Android as an open architecture with a broad base of manufacturer and developer support. And they’ve built into that architecture the potential for further extensibility and enhancements, all at an individual user’s option. Further, the demonstrations of the early versions of Android phones have been very impressive — if the final released versions perform this good in real-world use, and if they are priced competitively, they will be very tantalizing indeed. For these reasons, we think Android could eventually be the mobile device platform that everyone, especially sales professionals, will want to have in their hands — when those devices begin to appear “in the second half of 2008″, according to Andy Rubin.

Before the folks at Google start popping the champaign corks, however, a lot of things have to go right. And meanwhile, their competitors are not going to be sitting idle.

First, Android is behind in the race. Apple’s new 3G iPhone will do very well, if it is released early this summer as many experts predict. The new iPhone should include improved Internet connectivity speeds, ability to receive “push email” from Microsoft Exchange servers (a “must have” for corporate acceptance), and support for third-party add-on applications. The iPhone user interface is indeed a leap forward in user friendliness — it’s intuitive nature simply makes the iPhone the most fun device to use. And for these reasons, despite fairly high anticipated introduction prices, the iPhone should quickly capture a respectable share of the market.

Apple has some challenges, however. Although Apple will soon support third-party developed applications, they do so under some heavily controlled conditions — Apple will almost certainly require its approval of all applications and require sale exclusively through it’s iTunes distribution system. To be fair, Apple is trying to protect users from unpleasant experiences with badly written software, which is good. What is less good, however, is that these restrictions could become a significant barrier to many third-party developers, and thereby reduce customer choice — which will look more obvious if Android successfully attracts many more third-party developers. Still, the iPhone should enjoy several months of virtually no comparable competition, and with the new 3G capabilities and a broad array of worldwide carriers supporting the device, the newest edition could capture a huge market share in the summer and fall of 2008.

Microsoft is so far behind that it’s hard to imagine how they might catch up with their more nimble competitors in this race. While Windows Mobile is selling a lot of devices, and there is a lot of speculation that the next version will incorporate a much richer user interface, it will be at least a year before we see any new devices on the market that take advantage of these capabilities. By then, the iPhone and Android phones will have carved out large and highly defensible shares of the next generation mobile device market.

And what of the old reliable Blackberry devices, from RIM? Will they be able to hold off the onslaught of these new platforms? Are salespeople so addicted to their “Crackberries” that they will be unwilling to switch? Certainly it seems that RIM is counting on this, and hoping that all interlopers will stumble and fall. Meanwhile, RIM’s next generation of Blackberry devices appear to be solid, incremental improvements over the previous versions — but while they are faster and have more capacity, they really don’t offer anything radically new in their interface or extensibility — at least, not yet.

Perhaps some other player will emerge in the next generation mobile device market that we haven’t yet identified — perhaps Nokia, who still sells more mobile phones than anyone, with a revamped Symbian-based operating system. Or the once venerable Palm – although that seems very unlikely, given their recent track record of development mis-steps.

We think it likely that one of the three giants now entering the fray will eventually dominate the next generation of advanced mobile devices, although we expect the lead to change at least twice, and perhaps three times, over the next two years.

It will be fun to watch.

Tags: Android, Blackberry, iPhone, mobile devices, mobile phone, Nokia, Palm, sales tool, War of the Phones, Windows 7, Windows Mobile