Fifth in a six-part series

In Part One of this series, we defined what an operating system (OS) is, and speculated that changes in the most significant OS platforms could affect the way that salespeople do their jobs over the next few years. In this part, we speculate about what could be emerging as a new OS alternative.

“The Cloud”

In the previous part in this series, we examined the emerging role of Linux on netbook computers for providing “instant on” access to web browsing and other simple computer functions.  Now, imagine if all computing functions resided not on your computer, but entirely on the Internet only.  If fast, reliable, ubiquitous Internet access is readily available, then you don’t really need to store anything on your computer - all your data and applications could be retrieved and executed from the Internet.

This is the definition of “cloud computing” - the ability to do all of your data processing entirely in the Internet, smoothly, safely and reliably.

A cloud computer only needs enough processing power and connectivity capability to reliably access the Internet.  Other than the operating system, which can be loaded from an onboard ROM chip, there isn’t much need to store anything in a cloud computer - all files can be stored on the ‘net.  A good cloud computing device is more of a communications appliance than it is a standalone computer.  Tech pundit Om Malik outlined the ideal criteria for a cloud computer as follows:

1. Instant On
2. Doesn’t generate too much heat.
3. Minimum 5 hours of battery life.
4. Must feature at least four communications options: WiFi, Ethernet, Bluetooth & Wireless Wide Area Network connection to, say, an EVDO or HSPA Network.
5. Less than three pounds (batteries included).
6. Screen size of 3.5-8 inches (wide-screen proportioned)
7. The primary function of the computer should be cloud-based activities that can include everything from listening to live music, reading blogs and watching videos. Writing research reports or cranking out spreadsheets isn’t the primary purpose of these machines.
8. It should cost no more than $300. This isn’t a computer; it’s a communications device. It should really be an on-the-go device. It is a device for the moments when your cellphone isn’t enough, and laptop is too much. An iPhone should qualify.
9. Its innards, ports should be geared for Internet-based activities — from making calls on Skype to consuming RSS feeds — though it should be able to handle external peripherals.
10. In the future it should move away from the keyboard and have a touchscreen interface that allows one to sift through large amounts of data (or web pages) quickly, as cramped keyboards and touchpads can be hard to use.

Based on these critieria, ultra-portable netbooks certainly fill the bill as the ideal cloud computing device.  In fact, many technology industry observers believe that netbooks are already driving more users to Web-based operating environments.

Many users are already doing cloud computing, but may not be aware of it. Google Apps is a good example of ‘net based computing.  Millions of users routinely access Google Mail and Calendar every day, and more are beginning to use Google Docs for simple word processing and presentations - all driven entirely on the web.  The only thing the client computers do is drive web browsers and maintain the connection to the Internet.

The next step in cloud computing is desktop virtualization - which essentially simulates a computer system in software, which can be based on a connected system somewhere on the ‘net.  This gives a user a full computer experience, but it is actually happening somewhere else - the user simply interacts with the system through their web browser.  Virtual computer operating systems, such as G.ho.st, are showing that cloud computing experiences can be as easy to operate as any client-based, fully featured OS.

Microsoft has recognized the potential threat of cloud computing models to their Windows OS dominance. They have been experimenting with web-centric OS technology, most recently with a project called Midori.  Some analysts speculate that Midori might be “version 8″ of Windows, to be released sometime after Windows 7 appears in 2010.

Microsoft is also experimenting with distributed, web-based storage and computing models, such as Microsoft Live Mesh. Apple has also recognized the importance of web-based computing, introducing MobileMe for data synchronization and storage in July.  Although both platforms are not yet perfect, they clearly represent the rapidly accelerating trend away from the individual client computer towards the web.

As MobileMe’s early technical problems indicated, cloud computing, so far, hasn’t been totally reliable.  In fact, new services such as CloudStatus have emerged to monitor cloud-based systems availability.  If business enterprises are to become more reliant on the cloud for their distributed computing needs, then they will need to constantly monitor and evaluate how those systems are operating.

Still, the trend seems inevitable - the move to the cloud is accelerating, and sales professionals that rely on their computers would be well served to adapt.

Next in this series: So, what’s a salesperson to do?

Tags: cloud computing, CloudStatus, G.ho.st, google apps, Live Mesh, Midori, MobileMe, netbooks

Trackback URI | Comments RSS